So for all the bad press that social media receives, I believe that all business should have an active social media strategy to showcase their expertise, engage with prospects and customers, and drive traffic to their websites.

The problem with social media and motorways


I was recently at a Ben Elton live show in Birmingham and as part of his routine, Ben highlighted in a very humorous way, the many downsides of social media. And yes, social media is full of fake news, out of context quotations and of course trolling. But does this mean that businesses should avoid social media because it is perceived by some to be a negative medium?

I drive on the M42 most days during rush hour and I not only witness, but from time-to-time I am the victim of, inconsiderate, aggressive and dangerous driving and I certainly wouldn’t blame the motorway for this or even stop using motorways on principle.

The problem in both cases (and indeed with most negative things) lies with the minority of individuals who misuse social media and don’t follow the Highway Code. So the fault doesn’t lie with social media or motorways in themselves, it lies with the small minority of people who misuse them.

So for all the bad press that social media receives, I believe that all business should have an active social media strategy to showcase their expertise, engage with prospects and customers, and drive traffic to their websites.

Social media is a powerful platform and businesses can win work directly from it. This is why over the past decade, millions of companies have embraced social media as a valuable marketing tool. Right now, social media platforms such as Twitter, Facebook, LinkedIn and Instagram are at the forefront and can be very impactful marketing tools giving small businesses the ability to communicate with customers and potential customers directly.

The most important bit of advice I would give when looking to build a social media network of followers is to not focus on quantity, like gathering tens of thousands of followers, but to focus on gaining meaningful engagement and page impressions from a relevant social media network.

To do this, I would look to engage with local people and companies (or people and companies in your target market) whom you may have an affinity with; do they have the same customer base? Find them, follow them and engage with them. Retweet and repost their content and look for opportunities to feature them in your content. In time, you will find their audience becomes your audience.

Eight key reasons why small businesses should use social media

Here are my eight key reasons why small businesses should use social media

  1. Drive traffic to your website

  2. Generate questions and enquiries from potential customers

  3. Share helpful information

  4. Promote deals and special offers

  5. Share industry relevant news

  6. Encourage customers to leave positive feedback

  7. Get behind important causes

  8. Network with other professionals and exchange tips

If you are a small business and you want to gain an online social presence, then it’s not too late as it’s never too late to get started.

You can sign up for a Twitter, Facebook or LinkedIn social media account for free and literally within in minutes you can start engaging with potential new customers.

We are a specialist marketing company based in Birmingham specifically set-up to support small businesses in generating quality inbound enquiries. If you would like help with developing and implementing a social media strategy to help grow your business, please get in touch.